Refill revolution

Recycling of plastic packaging has a lot of attention these days. But why melt a bottle to form a new bottle if you already have a bottle? That is where refilling comes in. Ecover first offered refilling in 1989 and today has over 700 refill point in the UK. Ecover commissioned The Refill Report which looks to explore some of the barriers to refilling, and find out what brands and retailers can do to bring refilling to the masses.